Worlds made of Words
Worlds made of Words
We’re a content-creative agency that prepares strategies, creative concepts, and content for digital and classic media. Our domain is texts written in Czech, English, and other languages. We write for leaders in their respective fields, train companies and individuals in copywriting, and copywriters learn the basics of the trade from our books in the Czech Republic, Slovakia, and even Poland.
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Quality texts contribute to a brand’s good name, elevate its sense of professionalism, and strengthen a company’s value in the eyes of its business partners, job applicants, and potential investors. This plays an especially significant role in B2B segments.
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Textual content holds a key position in internet searching. Well-written meta tags, anchor texts, and the actual page’s appearance work together to decide whether search engine users will visit your website or end up at your competitor’s instead.
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Carefully crafted online and printed content serves as the perfect ammunition for your sales team and business partners. Although businesspeople know their own sales arguments like the back of their hands, they often lack the time and a copywriter’s know-how to create top-shelf texts. We provide both.
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Online search engines, websites, social media, emails, banners, fliers, exterior ads – every moment, we’re affronted with countless marketing communications. Only truly exceptional content can capture attention and bear meaningful fruit.
We strive to work so our clients always receive just a bit more than is typical in their field. In our writing, we observe a highly communicative, aesthetic, and linguistic level.
When translating, we’re never satisfied with fast, literal interpretations. Rather, we aim to preserve the qualities of the original (something our vast network of external copywriters/native speakers helps us achieve). When we deliver suggestions for texts, a website, or campaign, we’ve thought out every individual detail with great care and supported by an abundance of arguments that we can lead a rational discussion on. We may be creatives, but we aren’t drowning in impressionology. We always think about content within the context of other fields, including UX, CI, web design, SEO, PR, and brand building, and we’re surrounded by specialists, who help bring the content to perfection from every perspective.
We specialise in textual content for digital media. Our blog “The Best Copywriter” has repeatedly appeared on overviews of the most important sources for content marketing, we train multinational companies in copywriting, Logos founder Pavel Šenkapoun wrote two successful books about copywriting, and he lectures at prestigious corporate conferences.
Not only our clients but also our team members undergo thorough copywriting and content marketing trainings. Plus, these members are chosen carefully, and they don’t stay around long if they can’t meet our high demands. That affords you the certainty that your texts are written by highly qualified content specialists. Apart from the internal team, we also collaborate with an inner circle of just as qualified graphic and UX designers, analysts, online marketers, and programmers, allowing us to provide truly excellent results for everything from fliers and websites to your very corporate identity.
Our senior copywriters and managers have over a decade of experience with the most complex projects under their belts. At Logos, we’ve created texts for one of the largest banking companies in the country, prepared an extraordinarily complicated content strategy for an American law firm, and managed the Facebook account of the largest European online retailer in the gardening sector. We’ve also worked long-term on product texts for car manufacturer ŠKODA AUTO, which, in itself, is an exceptionally challenging, multi-lingual project. These commissions forced us to create and mutually fine-tune effective project, communication, and production processes so we could deliver the ordered outcomes on time and at the expected quality level.
We train companies in copywriting around the country.
We’d be happy to visit you too.
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A large portion of agencies and advertising professionals underestimate the B2B sphere; they don’t understand it enough and often inadvertently apply B2C approaches instead. We, on the other hand, have a fondness for this segment, having adopted its specifics, and production, tech, software, and other B2B companies make up much of our clientele. There’s 2VV, ADLER, VAC-STAR, Aquarex nebo HOPI Holding, just to name a few.
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Over the years, we’ve participated in a great many campaigns aimed at recruiting new employees. We write job ads, create fliers and brochures, and also design comprehensive recruitment pages – like for the companies AERO Vodochody and FG Forrest., for example. Our work demonstrably helps companies find quality employees.
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Alongside creating premium content, we have one other important mission: the education of copywriting know-how. We’ve already held trainings at places like the Pilsner Urquell Brewery, Raiffeisenbank, Ostrava City Hall, and the University of West Bohemia. Of course, our trainings are most appreciated by digital content creators, however, other marketing specialists and businesspeople also find them instrumental.
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Maybe because we’ve dedicated so much of ourselves to education, our services have garnered a rather large reception amongst institutions of learning. We can list off the following schools and companies as examples: Charles University, the University of Jan Evangelista in Ústí nad Labem, Palacký University Olomouc, the University of West Bohemia in Pilsen, and the private schools Livingston, Semakon, Tayllorcox, and others.
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With the help of our vast network of high-quality, foreign-language copywriters, we’ve completed an array of orders with Czech texts written alongside those in English, German, Polish, and more. We work responsibly when handling different linguistic versions, avoiding band-aid translations and collaborating with native speakers to achieve the perfect result.
Training in the Place That Means BEER
Copywriting for the Czech Crystal Legend
