Copywriting and content marketing trainings for businesses

We’ve held trainings on copywriting at the Pilsner Urquell Brewery, Raiffeisenbank, Footshop, Electro World, and the Ostrava City Hall. It’d be our pleasure to also teach your team how to write better.

10 years of experience

Lecturer Pavel Šenkapoun has already dedicated over 10 years to corporate trainings.

500+ participants

Over 500 people have taken our copywriting and content marketing courses.

0 comparable courses

There is no course on the market dealing with marketing writing techniques in comparable depth.

We also held trainings here

Unique online copywriting course

At Logos, we specialise in creating quality online content. Our founder, Pavel Šenkapoun, has already devoted over ten years to the art of copywriting for companies and individuals. The current, all-day training we have today is based on participant feedback, and it mainly focuses on the aspects of writing website-targeted texts, with no other comparable course on the market dedicated to the same teachings.

Could your team benefit by improving their text-writing skills? Then we offer you two options. First, you can check if there’s an upcoming date for public audiences on the “The Best Copywriter” website and simply send your copywriters there. Or, secondly, we can hold our training at your actual workplace. If your team has more than five people, in-house training will suit you better.

Why choose in-house training?

We’ll focus on your specific texts.
We’ll adjust the course to your special requests.
You’ll get a custom recommendation on how to improve your content.
Each participant will receive feedback on their work.

Order corporate copywriting training

The course includes:

Preparatory work and content strategy

• 3 steps to better writing

• The goals of your textual efforts

• Product and USP

• B2C vs. B2B copywriting

• Personas

• Tone of Voice

• Style guide

Anatomy of website content

• Basic types of website content

• Copywriting and SEO

• Meta title a descriptions

• Headline

• Openers

• Working with bulk texts

A copywriter’s
technique

• The Desatero of copywriting

• Stylistic tricks and finesses

• Advanced textual methods

• How to further evolve

The trainings in their words

“A highly personal and professional approach! Logos travelled all the way to the brewery and trained the team in copywriting, which kick-started some great text creation for our e-shop. Plus, if we ever find ourselves lacking in inspiration, we never hesitate to reach out and receive the perfect advice.”

Tereza Dvořáková, Pilsner Urquell Brewery

“Over the past 15 years, I’ve sat through a lot of trainings. Yours is among the TOP options available. Why? Well, you’re not afraid to express yourself with a fierier word. Even though you might not come off as the type, and I’ll admit, it doesn’t always work for you. Or how we can each do the same thing differently and still achieve a good result. And I like that. There are already enough trainers blinded by their own perfection. I’m grateful I could meet such fine people and walk away after a single afternoon having learned some of what you’ve worked years to collect.”

Karolína F.

“I must admit I didn’t spend too much time Googling the competition and instead left it up to my intuition that any course would be good in my case. And just how surprised was I with the incredible package of information I received and the pleasant atmosphere that came with it!”

Eva K.

“The course was chock-full of information, I almost couldn’t believe the subject was so extensive! There was also an array of practical exercises, motivational contests, and great coffee. I appreciate the connection with SEO and the terminology explanations. I also enjoyed seeing how good copywriting should and shouldn’t look. Having finished the training, I now better recognise the strategies of various brands and companies. However, this course mainly helped me finish my website and social media presentation. I can’t recommend it more!”

Jana K.

Other reactions

About the lecturer

The main lecturer for all courses is Pavel Šenkapoun, founder of the “The Best Copywriter” blog and the content creation agency Logos, author of dozens of copywriting articles as well as two books on marketing. The book Webcopywriting pro samouky (Website Copywriting for Self-Learners) has been labelled the “bible for every copywriter” and it’s already gone through two printings. Then the collection of blog articles known as To nejlepší z Nejlepšího copywriter (The Best from ‘The Best Copywriter’) was published towards the end of 2019.

By trade, Pavel is a teacher with 12 years spent educating about writing, and for 10 years he’s travelled the country holding lectures, workshops, and trainings devoted to copywriting. He studied Czech and philosophy at university and spent his post-grad studies on the problematics of textual rhythm.

In other words, you can certainly look forward to being trained by a true doctor of textualisation 🙂

Arrange a training

Interested in a copywriting course at your company?
Tell us your expectations regarding content and dates at info@logos.agency,
give us a call at +420 724 716 786, or fill out the form below.

Copywriting and content marketing training for companies