Worlds made of Words
Worlds made of Words
The main focus of our work was to create product sheets for the ŠKODA AUTO sales team in 3 languages – CZ, EN, and DE.
4 copywriters, 4 editors, 3 translators, 3 proofreaders, and 2 managers helped on this project. A sixteen-person team.
This cooperation comprised of texts for the e-shop, product sheets, the internal periodical, a banner ad, and email communication.
However, the extent and content of this project was something unparalleled in Logos’ history at the time. Even the comprehensive textual materials for printed media we had to create alongside the website texts were something completely new to us, presenting a considerable challenge. Another unusual aspect was the three language versions required for the product sheets, including Czech, English, and German. While we created English texts quite regularly and had built up an adequate network of specialists, we had to start from square one when it came to German copywriting.
Coordinating so many copywriters, translators, proofreaders, and editors certainly presented the largest managerial challenge we’ve ever faced at Logos. Over time, we also started to receive requests for other tasks, including creating emails, banners, blog articles, etc., with some even requiring a 24-hour turnaround. We’re proud to have filled the vast majority of these requests and continued working on improving the quality of our finished projects.
