Worlds made of Words
Worlds made of Words
“Copywriting for the new Komerční banka website presented a challenging project with a massive amount of materials to be processed and the need to harmonise the requests of the product managers from one side with those of the web designers from the other. However, Logos copywriters managed the project and proved they could handle both creating texts and organising the work and communications with the client.”
One day, FG Forrest reached out to us to start preparing the new Komerční banka website. Our task was to overhaul the old product texts, present them in a more readable form, and also adjust their scope to the parameters of the website template.
The final point proved to be extraordinarily demanding since, for example, reducing half a page of text to only 25 characters is no joke indeed. And we ran into similar situations practically every day. This was the largest and most managerially challenging project we’ve ever completed. It wasn’t a sprint or a medium distance but a true marathon. Over the course of six months, around two hundred product sheets passed through our hands, and we became experts in banking while working day and night to meet not only their expectations but also their deadlines. We’re ecstatic that our humble contribution helped the new KB website win an award in the WEB TOP 100 contest in 2016.
The card for shopping and more, with many benefits for every woman to enjoy.
www.kb.cz
